Blog

DISASTER RECOVERY FOR BUSINESS

Thursday 29th November 2018        

The time it takes to get your business back up and running after an event is critical. Every day that is lost increases the likely hood of business failure. According to the Federal Emergency Aid Agency (FEMA), 71% of business are no longer operating just 2 years after a disaster. Smaller businesses, who are less likely to have been able to pick up the pieces after a significant event, have a higher failure rate.

Continue Reading  


THE ONE LOW COST MARKETING TACTIC BUSINESSES OFTEN OVERLOOK

Thursday 29th November 2018         Jackie McRae

Your marketing strategy (Don’t have one? Chat to us!) likely has social media tactics, advertising budgets and seasonal campaigns planned for the year ahead, but it could be missing an easy, low cost activity that can reap long term benefits.

Continue Reading  


THE DIFFERENCE BETWEEN AN ISSUE AND A CRISIS

Thursday 29th November 2018         Jose Abad

When turbulence strikes your organisation, it can be easy to misinterpret the situation as a crisis. Any matter that is out of the ordinary to every day operations can feel like a crisis, when often it is an issue that can, with the correct management, avoid escalation into a full-blown crisis.

Continue Reading  


THE PROCESS BEHIND A SUCCESSFUL EDM

Thursday 29th November 2018         Hannah Maurice

Electronic Direct Mail (EDM) is one of the key marketing tools that companies and brands can use to directly connect with their stakeholders on a personal level. EDM campaigns can either be used to interact with internal members or to external corporate members and potential customers. EDMs are crafted to generate brand awareness, create traffic, increase new sales or leads, and provide the business an opportunity to grow by keeping communication lines open and transparent to stakeholders with updates, announcements, and offers they can easily access.

Continue Reading  


THE IMPORTANCE OF VOICE, TONE AND STYLE

Thursday 29th November 2018         Caitlin Ferguson

Growing up, we often hear the phrase ‘it’s not what you say, but how you say it that really matters’. Fast forward to the digital era of public relations and this phrase has never been more relevant in the age of digital technology. Brand identity is made up of voice, tone and style – often these are used interchangeably to achieve different communication goals for your brand. In these situations, the tone of your voice governs how you express yourself in writing, with the content and style of written communication the means of what you say. Visual content is equally as important for showcasing your brand identity – if your visual content doesn’t match your brand conversation, this can often lead to inconsistencies in your delivered communication.

Continue Reading  


USING FACEBOOK ADVERTISING TO GROW YOUR BRAND

Thursday 29th November 2018         Olivia van Dalsen

When meeting potential clients, a notion that seems to keep surfacing in conversations is the impression that Facebook as a social platform, is limited in its capabilities; a platform only good for pictures of your family and your best friend’s latest status update.

Continue Reading  


THE VALUE OF AN OPINION TOLD WELL

Thursday 29th November 2018         Maree Butterworth

In PR, we work with brands day in and day out, with our strategy underpinned by how we can raise awareness of our client’s brand, usually through profiling a company spokesperson, product or service via media or through other stakeholder channels.

Continue Reading  


CHANGE YOUR BRAND PERCEPTION IN 5 STEPS

Thursday 29th November 2018         Cassandra Cooney

Changing the public’s perception of your business after negative press, bad customer reviews or internal issues seems like mission impossible. Often brands avoid publishing any content in fear of fuelling the fire, but it’s a Catch-22 because if you don’t control your message, everyone else will.

Continue Reading  

Displaying 41 - 48 of 173

« Prev 1 2 3 4 5 6 7 8 9 10 11 ... Next »

Web Analytics