Blog

THE VALUE OF AN OPINION TOLD WELL

Thursday 22nd November 2018         Maree Butterworth

In PR, we work with brands day in and day out, with our strategy underpinned by how we can raise awareness of our client’s brand, usually through profiling a company spokesperson, product or service via media or through other stakeholder channels.

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CHANGE YOUR BRAND PERCEPTION IN 5 STEPS

Thursday 22nd November 2018         Cassandra Cooney

Changing the public’s perception of your business after negative press, bad customer reviews or internal issues seems like mission impossible. Often brands avoid publishing any content in fear of fuelling the fire, but it’s a Catch-22 because if you don’t control your message, everyone else will.

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CREATING YOUR PERSONAL BRAND

Thursday 22nd November 2018         Caitlin Ferguson

Do you know your personal brand? Do you have a clear perception of your professional values, goals and personality? Personal branding is the key to opening professional doors and positioning yourself on the best track for success in your industry.

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HOW TO UPSKILL IN PR

Thursday 22nd November 2018         Hannah Maurice

The communications industry is one of the most versatile industries, and no longer is it enough to be skilled in only one area like public relations anymore. Many businesses seek personnel to be experienced in a number of fields such as media relations, analytics reporting and advertising or crisis communications, marketing and events.

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SOCIAL MEDIA RESOLUTIONS FOR NEXT FINANCIAL YEAR

Thursday 22nd November 2018        

So what are your social media resolutions for yourself or your company this financial year? Have you given them any thought? Elevate’s Communication Director, Dr Amanda Olsson offers her top tips for the 2018-2019 financial year.

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5 CONTENT MARKETING MISTAKES YOU’RE PROBABLY MAKING

Thursday 22nd November 2018         Cassandra Cooney

Everyone has clued on to the importance of content marketing but there’s more to an effective strategy than writing a blog or recording a video and picking a platform to upload it to.

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THE BENEFITS OF EVERGREEN CONTENT

Thursday 22nd November 2018         Caitlin Ferguson

So, the beautifully written media release or planned social media posts have been put on hold due to a product issue or because you want more time to review it and you’re suddenly without any content. What do you do? This is where evergreen content comes in.

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FIVE MARKETING TACTICS FOR BUSINESSES

Thursday 22nd November 2018         Jose Abad

There are many tried and proven marketing tactics that even the most time and cash poor small to medium sized businesses can successfully implement to give their marketing a boost.

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