Overview

Aussie Traveller is a leader in the Caravanning and RV space in Australia, supplying high quality parts and accessories to the industry. Aussie Traveller prides themselves on their ‘30-Year Overnight Success Story’. Aussie Traveller appointed Elevate to facilitate a PR and digital program in 2018. Since then, Elevate has been successful in engaging a range of mainstream and industry publications, as well as boost their social activities. Elevate’s comprehensive program has secured Aussie Traveller’s position as an industry leader. Aussie Traveller’s PR and Digital program includes:

Developing a PR and Communication strategy to ensure all activities are aligned to the business’ goals and objectives

Creating a media release and blog each month

Developing an internal newsletter and external EDM each month

Creating video and photo content to be used across all media channels

PR and communication reports to highlight achievements and upcoming activity

Further developed communication support for key industry stakeholders

 

Achievements in the past 12 months:

Successfully secured coverage in the Courier Mail for Aussie Traveller’s 30th Anniversary

Successfully secured 12 counts of coverage in major industry publications in 4 months

Total audience reach: 769,900

Boosted Aussie Traveller’s Facebook following by 24% in 4 months

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BILL GATES, FOUNDER OF MICROSOFT
"IF I WAS DOWN TO THE LAST DOLLAR OF MY MARKETING BUDGET, I'D SPEND IT ON PR"
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