Overview & Key Outcomes

Aussie Traveller is a leader in the Caravanning and RV space in Australia, supplying high quality parts and accessories to the industry. Aussie Traveller prides themselves on their ‘30-Year Overnight Success Story’. Aussie Traveller appointed Elevate to facilitate a PR and digital program in 2018. Since then, Elevate has been successful in engaging a range of mainstream and industry publications, as well as boost their social activities. Elevate’s comprehensive program has secured Aussie Traveller’s position as an industry leader. Aussie Traveller’s PR and Digital program includes:

Developing a PR and Communication strategy to ensure all activities are aligned to the business’ goals and objectives

• Creating a media release and blog each month

• Developing an internal newsletter and external EDM each month

• Creating video and photo content to be used across all media channels

• PR and communication reports to highlight achievements and upcoming activity

• Further developed communication support for key industry stakeholders



• Successfully secured coverage in the Courier Mail for Aussie Traveller’s 30th Anniversary

• Successfully secured 12 counts of coverage in major industry publications in 4 months

• Total audience reach: 769,900

• Boosted Aussie Traveller’s Facebook following by 24% in 4 months

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