Crime Stoppers is the nation’s most trusted information receiving service for people wanting to share what they know about unsolved crimes and suspicious activity without saying who they are. In 2018, Crime Stoppers Australia identified an opportunity to increase the number of community reports from the Australian public to help disrupt the manufacturing, dealing and trafficking of illicit drugs in Australia.
Before partnering with Elevate, the Granddad Jack’s brand had grown organically. Collectively, we identified several PR opportunities to expand brand awareness and help cement Granddad Jack’s position within the industry. Elevate was given the opportunity to bring the rich history and strong brand narrative behind Granddad Jack’s to life.