Baskin-Robbins is the world’s largest chain of ice cream specialty shops and has become a favourite among Australian ice-cream eaters.

Elevate worked with Baskin-Robbins Australia's Master Licensee Palm Oasis Ventures to support its marketing and communication program.

Elevate's work to support Baskin-Robbins included:

  • Drafting media releases and statements
  • Creating memos and Q&As to engage and inform internal stakeholders, including franchisees
  • Preparing social media content
  • Researching and engaging with CSR opportunities for a national campaign
  • Preparing key message documents

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