Overview & Key Outcomes

Frozen dessert and beverage manufacturer Frosty Boy Australia, which produces high quality powdered base products including soft serve, frozen yoghurt and beverage bases, engaged Elevate to conduct its PR and Communications program in September 2014. 

Frosty Boy’s communications strategy includes:

  • Brand awareness placing Frosty Boy at the forefront of the dessert and beverage manufacturing industry and a trusted and successful exporter
  • Promotion of new product launches including The Art of Blend range
  • Announcement of company milestones including the launch of the Frosty Boy factory, Yatala, in December 2014
  • Media training with company spokespeople
  • Drafting of speech notes for key events 
  • Development of corporate profiles for company spokespeople
  • Internal communications to engage stakeholders including a monthly email newsletter
  • Management of corporate video development including script writing, liaison with the assigned digital company, coordinating interviews and attendance on the film shoot
  • Event management, including the organisation of a media tour of the Frosty Boy Australia factory to showcase its facilities, products and services
  • Monthly measurement and evaluation reports


  • Total estimated advertising value – more than $250,000
  • Total audience reached – more than 500,000
  • Coverage: National industry and Queensland media including key media targets Convenience World, Food & Drink Business, Inside FMCG, Manufacturers’ Monthly, Food Magazine, QSR Media, BeanScene, The Courier-Mail and Channel 9 News Gold Coast. 

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Elevate has become our trusted PR and communications advisors, working with our senior management team and key stakeholders. Over the past six months, Elevate has established and executed an ongoing communications program that continues to increase our brand awareness among our target audiences and place Frosty Boy at the forefront of Australian manufacturing. A highlight was the launch of the Frosty Boy factory in December 2014, which attracted significant media coverage and industry guests. The coverage from this launch and ongoing PR activity has been noted by our stakeholders and we look forward to discovering where Elevate can further take our brand in the future.

Testimonial By - Felipe Demartini, National Sales & Marketing Manager, Frosty Boy Australia

In the news

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Frosty Boy moves into beverage powders (Online, Food & Drink Business, 17 September 2014)

Frosty Boy comes out with more beverage options. Online, QSR Media (6 October 2014)

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