Frozen dessert and beverage manufacturer Frosty Boy Australia, which produces high quality powdered base products including soft serve, frozen yoghurt and beverage bases, engaged Elevate to conduct its PR and Communications program in September 2014.
Frosty Boy’s communications strategy includes:
Elevate has become our trusted PR and communications advisors, working with our senior management team and key stakeholders. Over the past six months, Elevate has established and executed an ongoing communications program that continues to increase our brand awareness among our target audiences and place Frosty Boy at the forefront of Australian manufacturing. A highlight was the launch of the Frosty Boy factory in December 2014, which attracted significant media coverage and industry guests. The coverage from this launch and ongoing PR activity has been noted by our stakeholders and we look forward to discovering where Elevate can further take our brand in the future.