In April 2020, Elevate Communication started working with Australia’s Dating Coach and Founder of Make Him Yours, Mark Rosenfeld to deliver his first ever PR campaign.

After struggling with his own shyness throughout high-school and early years of college, Mark turned things around in 2009 and was soon teaching confidence in life and dating to other shy men. Through working with men at either end of the confidence spectrum, Mark came to a true understanding of the actions men take and how they think as it relates to women.

Throughout his years as a dancer across cities and countries, and while in a happy relationship himself, Mark interacted with over 50,000 women, many of whom, upon meeting him, opened up about their own dating lives. Soon, he began to notice patterns, and started coaching dating to women he knew personally. Over time, more and more women came to him for advice.

He began work on Make Him Yours in 2014, sharing what he learned to help women stop the frustrating patterns in their dating lives and start attracting the men they deserve.

Launching mid-COVID crisis, the media campaign sees Mark providing his insights on dating while in isolation, detailing why now is a great time to date.

The Make Him Yours media launch program includes:

  • Development of a tailored media release for Make Him Yours
  • Create and maintain media lists of relevant contacts including relevant national, state and local media and blogger contacts
  • Distribute media material and follow up relevant media contacts to discuss potential publicity opportunities
  • Manage media interviews including briefings
  • Monitor media for reactive news opportunities to pitch and manage interviews with talent

The Elevate Team

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