Overview

Queensland Mining and Engineering Exhibition 2018 was a priority activity for the Chilean METS sector in Australia, as part of ProChile’s Program of International Promotion of Mining Suppliers. This program aims to position Chile as a supplier of goods and services in four strategic mining markets: Australia, Canada, Mexico, and Peru. Elevate devised a comprehensive communication campaign to position Chile as a reliable provider of innovative services, assets and solutions for the Australian mining sector. 

 

The ProChile communications campaign included:

Developing a Media Strategy in line with ProChile’s objectives to maximise coverage across Mackay local media and national mining trade press

Drafted the media release surrounding ProChile’s attendance at QME

Developed ProChile media backgrounder and biography of ProChile spokesperson Giancarlo Tosti-Croce to be distributed to media

Developed a comprehensive media brief for Giancarlo Tosti-Croce in preparation for interviews with media during QME

Created and maintained media lists of key journalists and publications across print, online, TV and radio programs from both local and national industry media outlets

Finalised and distributed the media release to targeted media

Invited media and journalists to the inauguration of Chile Pavilion at the QME and to the activities planned for the rest of the exhibition

Attended the ProChile stand at the QME from Tuesday, 23 July – Thursday 25 July

Manage media interviews including briefings and the preparation of agendas of one-on-one interviews for Chilean authorities with targeted local and national media contacts

Conducted media outreach and follow-up post QME 2018 to secure additional coverage and interviews

Compiled final report 

 

Achievements July 2018:

Total audience reached – 830,000 people

Total estimated advertising value - $9,467.94

Coverage: The Daily Mercury, 4MK Mackay, Channel 7 Mackay, Channel 9 Mackay, ABC Tropical North, Australia’s Paydirt Magazine,  Industry Queensland, Mining Weekly, National Mining Chronicle, and The Australian Mining Review.

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