The Coffee Club is Australia’s largest home-grown café group on a mission to provide the most customer connected café experience in the world.
The Coffee Club engaged Elevate as their trusted communication and PR partner to develop and deliver their communication program through proactive positive media activity and issues management.
The Coffee Club’s program includes:
- Developing a comprehensive communication program
- Developing an editorial schedule to identify story opportunities and key dates
- Drafting effective media releases to appeal to key media targets
- Facilitating interviews with key media contacts to strengthen relationships with national, state and local media
- Comprehensive reporting and analysis, measuring and benchmarking KPIs
- Facilitating strategic media training and issues management workshops for the Senior Executive Leadership Team to ensure key message consistency
- Providing issues management counsel to The Coffee Club and remaining on-call 24/7 for support
- Developing internal communication materials for The Coffee Club’s franchisees