Overview & Key Outcomes

Wash Wax ‘n’ Wipe has been Brisbane’s answer to car, van and motorbike detailing for the past 30 years. The company provides services from a quick wash to a complete professional detail, delivering many solutions including exterior rectifications, such as paint cutting, tint removal and more.

Elevate was appointed as Wash Wax n Wipe’s digital agency to assist with increasing their online presence, building a new website to integrate online bookings, and illustrate their services as a leader within the automotive industry in Brisbane.

Wash Wax n Wipe’s program included:

  • Developing a comprehensive digital program to increase brand awareness online
  • Creating social media schedules to increase lead generation and build brand reputation among target audiences
  • Designing and developing a new mobile friendly website to include online booking abilities
  • Creation and design of email newsletter templates to assist with increasing the consumer database
  • Social media management across Facebook and Instagram channels
  • Developing online reporting metrics to ensure all marketing and business activity is recorded and used effectively
  • Developing email marketing software processes to assist with internal marketing activities
  • Analysing the SEO of all Wash Wax n Wipe content to ensure its optimal performance online
  • Providing education to Wash Wax n Wipe's manager on how to use and update a WordPress site

Key achievements to date:

  • Re-designed and developed the new website to allow for online bookings, which generated multiple additional customers within the first few days of being made live

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