Overview & Key Outcomes

ZCOVA is a Malaysian online diamond retailer with a unique business model allowing them to offer unbeatable prices, and a fully comprehensive service. ZCOVA has plans to grow their business into the Australian market.

Elevate was engaged to introduce ZCOVA to key media organisations in the media landscape in preparation for their launch into the Australian market.

ZCOVA’s PR and Communication program included:

  • Developing a communication and tour schedule encompassing all activity
  • Drafting an Australian targeted media release to appeal to key media targets
  • Draft key messages tailored to the Australian audience
  • Draft a backgrounder document
  • Draft a ZCOVA Q&A document
  • Develop targeted media list
  • Develop media kit with all relevant assets
  • Coordinating interview opportunities with ZCOVA and key media organisations
  • Distributing media materials to media publications and liaising regarding story opportunities
  • Researching and identifying profiling opportunities for the brand
  • PR and communication reports to highlight achievements

Key Achievements to date:

5 in-person interviews with key publications including:

  • Vogue Australia
  • Luxity Media (Boss Hunting)
  • Australian Women’s Weekly
  • Style Media (leading to published content)
  • SheSociety (leading to published content)


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