Overview & Key Outcomes

Elevate was engaged to provide a comprehensive PR, Communication and Digital program to build positive brand awareness and establish senior management as thought leaders in the travel industry.

Bestjet’s PR, Communication and Digital program includes:

  • Creating a detailed 12-month plan listing goals and objectives, target audiences, key messages, tools and activities, which formed the direction of all future communication recommendations
  • Developing a 12-month editorial schedule identifying interesting story opportunities
  • Media training for key executive team members
  • Drafting effective media releases to engage key media targets
  • Liaison with media and relationship building
  • Researching and identifying profiling opportunities for senior management
  • Creating engaging social media content across all social platforms
  • Designing, creating and distributing bi-weekly EDMs to Bestjet’s subscribers
  • Monthly measurement and evaluation report

Coverage:

http://bit.ly/2gHsM5E (Travel Weekly)

http://bit.ly/2hcroJq (ETB Travel News)

http://bit.ly/2hr6CEC (Travel News Guide)

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BILL GATES, FOUNDER OF MICROSOFT
"IF I WAS DOWN TO THE LAST DOLLAR OF MY MARKETING BUDGET, I'D SPEND IT ON PR"
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