Overview & Key Outcomes

Hassalls appointed Elevate to facilitate a full PR and Communication program for promotion across industry, local, regional, national and social media platforms. Hassalls is an Australian owned auction, re-marketing and valuation company that services some of the biggest resource contractors in the world including BHP Billiton, Rio Tinto, Bechtel and Glencore.

Hassalls’ PR, Communication and Digital program includes:

  • Developing a PR and Communication strategy to ensure all activities are aligned to the business’ goals and objectives
  • Profiling key Hassalls staff as ‘thought-leaders’ in the resources sector through generating positive publicity in key industry, business and mainstream publications
  • Capitalising on key on-site auctions and sales by generating media coverage through drafting and distributing engaging media releases
  • Drafting internal communication materials including weekly and quarterly EDMs
  • Drafting content schedules and monitoring Hassalls social media platforms Facebook, Twitter, LinkedIn and Instagram
  • Overseeing Hassalls branding and website re-launches
  • Drafting engaging advertorial copy when opportunities arise
  • PR and communication reports to highlight achievements and upcoming activity

ACHIEVEMENTS FROM OCTOBER 2015 – NOVEMBER 2016

  • Total Equivalent Advertising Value: $3,828,275
  • Total audience reach: 18,083,194
  • Coverage secured in major traditional, regional, local and digital media outlets

Coverage:

http://bit.ly/2ghUF8d (Sydney Morning Herald)

http://bit.ly/2gi4xPs (Gladstone Observer)

http://bit.ly/2hclYya (Courier Mail)

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BILL GATES, FOUNDER OF MICROSOFT
"IF I WAS DOWN TO THE LAST DOLLAR OF MY MARKETING BUDGET, I'D SPEND IT ON PR"
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